Unlock Extra Revenue From Every Sale: Your Customers Want More Than a Watch
A Smarter Way to Sell Watch Accessories
Watch buyers today are thinking beyond the watch itself. From storage and travel to maintenance and display, customers are increasingly looking for ways to protect and enhance their investment.
The question for retailers is simple: are you offering those solutions at the point of sale?
Rather than overwhelming your display, focusing on one strong, competitively priced product in each key category can be far more effective. A carefully selected range allows you to guide the customer, simplify the buying decision, and maximise every sales opportunity.
With the right accessories in place, every watch purchase becomes an opportunity to increase value - both for your customer and your business.
Compact Protection: 2-Watch Zip Storage Case
Practical, giftable and easy to merchandise, this premium 2-watch zip storage case is an ideal add-on sale.
Crafted from leather and presented in a smart black outer box, it delivers a strong perceived value at a highly competitive price point. Inside, a soft plush lining protects each watch, while the secure zip closure offers added reassurance for both storage and travel.
Available in four colour options - black with green interior, black with orange interior, blue with cream interior, and green with cream interior - it offers enough variety to suit different customer tastes while remaining easy to stock.
Its compact size makes it particularly versatile. Customers can use it for safe storage at home or as a convenient travel companion, which broadens its appeal across multiple buying occasions.
For retailers, it works exceptionally well as both a gift-with-purchase incentive and a simple add-on sale. Positioned alongside watch displays or at the till point, it’s the kind of product customers are naturally drawn to - especially when presented as a practical, ready-to-gift solution.
Entry-Level Watch Winders: A Smart Upgrade Sale
For customers investing in automatic watches, a watch winder introduces both convenience and long-term care - and a well-designed model can enhance the overall ownership experience.
The Watch Cache single watch winder features a smart, contemporary design with a vegan leather exterior, available in black, green or orange. Its compact footprint and clean finish make it an attractive addition to any bedside or dressing table.
Designed for versatility, it accommodates both gents’ and ladies’ watches and fits a wide range of strap and bracelet sizes. A stackable design also allows multiple winders to be connected, appealing to customers looking to grow their collection.
A high-quality Japanese Mabuchi motor ensures reliable, ultra-quiet operation, while multiple rotation settings support a wide range of automatic watches. Dual power options - mains or battery - add further flexibility.
For retailers, this product sits perfectly as a step-up accessory. It offers a premium look and feel while remaining competitively priced, making it an accessible introduction to watch winders. Positioned alongside automatic watches, it creates a natural opportunity to introduce the benefits of ownership beyond the watch itself.
Heavy Duty Carry Cases: Built for Serious Collectors
As customers build their watch collections, protection becomes increasingly important - particularly when travelling or storing multiple pieces.
This 3 watch carry case is a popular choice, offering a compact, durable and lightweight solution for secure storage and transport. Crafted from tough ABS plastic with a thick wall construction, it’s designed to withstand everyday use as well as more demanding environments.
Inside, a pick-and-pluck foam interior allows for a tailored fit, keeping up to three watches secure and separated. This helps minimise movement and reduces the risk of scratches or damage during transit.
With an IP67 rating for water and dust resistance, the case provides added reassurance. A rubber O-ring seal, secure latches and a pressure release valve all contribute to its protective performance.
Despite its robust build, it remains easy to carry. An ergonomic comfort grip handle and lightweight design make it practical for customers on the move, while padlock hasps and reinforced corners add an extra level of security.
Available in black, red, green and blue, it offers simple choice while remaining easy to merchandise.
For retailers, this product introduces a more technical accessory that appeals to collectors and customers who prioritise protection. Its unbranded design also makes it suitable for a wide range of retail environments.
Watch Care Made Simple: Watch It Shine Cleaning Kit
Maintenance is often overlooked at the point of sale, yet it remains one of the easiest and most consistent add-on opportunities.
The Watch It Shine Cleaning Kit offers a complete, easy-to-use solution for keeping watches looking their best. Presented in a smart green box, it has strong visual appeal and works particularly well as a giftable add-on.
Inside, the kit includes everything needed for effective at-home care. A self-operated foaming ‘Clean’ pump helps lift grease and dirt naturally, while the ‘Restore’ spray enhances shine and revives the finish. A dedicated luxury leather cleaner allows customers to care for both the watch head and strap.
A firm yet soft nylon brush makes it easy to reach smaller areas, while two high-quality cloths - a high pile microfibre and a luxury polishing cloth - ensure a streak-free, polished result.
Suitable for a wide range of materials including gold, silver, platinum, sapphire and titanium, the kit can be recommended with virtually any watch purchase.
For retailers, it delivers strong margins and universal appeal. It’s easy to demonstrate, simple to understand, and ideal for placement at the till point. Whether positioned as a care essential or a finishing touch to a gift, it consistently supports increased basket value.
How to Merchandise Watch Accessories In-Store
When working with a focused selection - one key product per category - positioning becomes even more important.
Place zip storage cases near core watch displays to encourage easy add-on purchases. Position watch winders next to automatic watches to prompt staff-led conversations. Display cleaning kits at the till point for quick, low-friction upsells. Group heavy duty cases together to create a dedicated collector or travel solution area.
Even small adjustments like these can significantly increase add-on sales and overall basket value.
Make Every Sale Work Harder
Make every watch sale work harder by offering the right accessories at the right moment. Selling the watch is only part of the opportunity - the real value comes from what you sell alongside it.
By introducing a focused selection of accessories into your display, you create natural upsell opportunities, increase average transaction value, and position your business as a true watch specialist.
At LBS, our accessory range is designed to help you do exactly that, with practical, giftable and commercially proven products that work in-store.
To explore the full range or place an order, contact the team today.