Introducing Our New Lorica Range: Premium Performance, Zero Leather
At LBS, we’re always on the lookout for ways to offer our customers the best in innovation, quality, and choice - and our brand-new Lorica watch strap range is ticking every box.
If you haven’t come across Lorica before, prepare to be impressed. This cutting-edge material is fast becoming the gold standard for premium non-leather alternatives in the watch strap world. And we’re excited to now offer it across a new selection of smart, practical straps in a choice of six contrast-stitch colours.
So, What Is Lorica?
Lorica is a high-tech microfibre material made in Italy, designed to mimic the look and feel of natural leather - without using a single animal product. It’s created by bonding ultra-fine synthetic fibres with resins and polyurethane in a unique process that gives it incredible strength, flexibility and breathability.
In short, it’s not just like leather - it actually improves on it in many ways.
Why Choose Lorica?
Let’s be honest - there’s no shortage of “leather-look” alternatives out there, but Lorica stands out from the crowd. Here’s why:
- 100% Vegan-Friendly: No animal derivatives are used in Lorica, making it ideal for customers who want cruelty-free products without compromising on quality.
- Highly Durable: Lorica is resistant to water, abrasion, sweat and UV light. It’s built to handle daily wear with ease, making it a smart choice for active lifestyles.
- Soft & Supple: Unlike some synthetic leathers, Lorica is breathable and flexible right from day one—no stiffness, no break-in period.
- Low Maintenance: Easy to clean and wipe down, Lorica straps keep their fresh look longer than many traditional leathers.
- Elegant Appearance: Lorica has a smooth, consistent finish that offers a sleek, modern look. It's perfect for pairing with
- everything from sporty chronographs to minimalist dress watches.
Meet the New Lorica Strap Collection
Our new range of Lorica watch straps keeps things classic with sleek black material and a pop of contrast stitching. Available in a choice of six stitch colours - orange, red, yellow, black, navy or white - ideal for customers looking to match or accent their timepiece in a subtle but stylish way.
Even better, each strap is finished with a lining colour-matched to the stitching, for a thoughtful and coordinated look that really elevates the overall design.
Each strap is available in 18mm, 20mm, 22mm or 24mm widths, making them a versatile addition to your strap offering. Whether you cater to customers with slim vintage watches or chunkier modern models, there’s a Lorica strap to fit.
Why Retailers Love Them
As a leading trade watch strap supplier, we know what your customers are looking for - and Lorica delivers on every level:
- It appeals to a growing market of eco-conscious and vegan customers.
- It offers the premium look of leather with the low-maintenance practicality of synthetics.
- The range of stitch colours allows customers to personalise their watch without going overboard.
- They’re tough, stylish, and competitively priced – great value for every customer.
Add Lorica to Your Offer Today
We believe this new Lorica range is the ideal blend of form and function - giving your customers a strap that looks great, performs brilliantly, and aligns with modern values.
Stock up now and give your customers a premium alternative that stands out for all the right reasons.