Be Ready for the Watches That Deserve More
Add a Defined Morellato Premium Tier, Backed by UK-Held Stock
A customer walks in wearing a vintage Jaeger-LeCoultre.
Or a classic Omega De Ville.
Perhaps an IWC Portofino, its leather strap worn thin.
They need a new strap.
In that moment, you don’t want to hesitate. You don’t want to offer a compromise. You want to open a display and show them something that looks immediately worthy of the watch on the counter.
Most strap sales are routine. But the watches that shape your reputation aren’t.
That’s why it helps to have more than one level within your strap offer.
Structure Creates Confidence
A strong strap offer isn’t just about how much stock you carry. It’s about how clearly it’s presented.
Your core LBS range already does the heavy lifting. It delivers margin, turns consistently and covers the sizes and colours you sell every day.
But when a luxury watch lands on the counter, the tone shifts.
The customer isn’t simply replacing worn leather. They’re protecting the look of a watch they care about. They want something that feels considered and appropriate.
This is where a clearly defined premium tier earns its space.
Not mixed into your core display.
Not positioned as a price comparison.
Presented properly, as a step up.
Handmade El Greco strap in Rustic Calf Leather
Morellato gives you that option.
With recognised Italian heritage, refined finishes and dedicated display solutions - from albums to counter units - it allows you to present a branded premium collection with confidence.
And because Morellato is held in stock at LBS in Hertfordshire, replenishment is straightforward. You can build a premium tier and keep it complete.
Two Displays. Two Roles. One Stronger Strap Offer.
This isn’t about replacing your core LBS range.
Your LBS straps remain your commercial engine:
- Strong pricing structure
- Reliable day-to-day sellers
- Flexible margin control
Morellato serves a different purpose.
It sits alongside your existing range as a defined premium brand. Keep the two separate. Let each do its job.
Customers find it easier to navigate. Staff feel more confident guiding the conversation. And your strap offer feels intentional rather than improvised.
Be Ready - Every Time
Handmade Amadeus strap in Genuine Alligator
Most strap replacements are straightforward.
But occasionally, a watch comes in that raises the standard. In those moments, being able to show something suitable immediately makes a difference.
A defined Morellato premium tier ensures you’re ready when the watch deserves something more.
And when a job requires something even more specific, Morellato also offers a bespoke strap service, producing custom-made straps to match original branded specifications when factory replacements are costly or unavailable.
It gives you another way to say yes.
If you’d like to explore adding Morellato to your strap offer, speak to the LBS team and make sure the next luxury watch through your door doesn’t become a missed strap sale.